Ken Block, a self-professed adrenaline junkie, grew up participating
in a range of action sports, including motocross, skateboarding, and
snowboarding. But it was rally racing, which requires drivers to
maneuver the car across everything nature can throw at you, that
really captured his attention.
Even so, he wouldn’t step into the driver’s seat of a rally car until
his mid-30s. Previously, he worked as an architectural draughtsman,
made a stab at pro snowboarding, and started several small sports
equipment businesses. But in 1994, Block and business partner Danny
Way hit paydirt when they founded and built DC Shoes into one of the
most successful skateboard brands in the world.
His business success provided the pathway he needed to chase down his
true passion – rally racing. It also sparked the origins of Hoonigan –
a brand that’s now synonymous with motorsports.
Block started his pro racing career in 2005 in the Rally America
National Championship series, where he earned Rookie of Year honors.
He went on to notch three second-place season finishes and ranks third
in all-time event wins. He also participated in the Global Rallycross
Championship series, placing third for the 2013 season and second in
Today, Block concentrates on the Hoonigan motorsports and clothing
brand. The media wing of Hoonigan also produces the wildly popular
Gymkhana series of videos that feature astonishing, rally-inspired
exhibitions in a variety of unusual and challenging settings.