Making History with cbdMD & the BIG3 Pro Basketball League
At cbdMD, we are making history. We are now the official CBD sponsor of the BIG3 Pro Basketball League. It’s a 3 on 3 half-court league featuring some of professional basketball’s biggest stars and fast rising talent. Founded in 2017 by none other than music legend Ice Cube and entertainment executive Jeff Kwatinetz, the BIG3 looks to provide a player focused entertainment spectacle that brings inclusivity and innovation to the game of basketball.
cbdMD is proud to be the exclusive jersey patch sponsor of the BIG3. Our logo will feature prominently on the front of all three jersey versions for all twelve teams.
“Today is a monumental day for cbdMD, as we continue to add to our list of firsts within the CBD category," said Ken Cohn, Chief Marketing Officer at cbdMD. "Our BIG3 partnership will deliver a massive level of cbdMD brand exposure throughout the summer on CBS and CBS Sports Network, and allow us to reach a large, strategic demographic of consumers. As we continue to witness an increase in interest regarding CBD among both athletes and sports enthusiasts alike, we see the BIG3 as a dynamic, strategic partner for cbdMD and a pathway to engage those who could greatly benefit from CBD.”