World Surf League and cbdMD Make Waves with New Partnership

World Surf League and cbdMD Make Waves with New Partnership

As big wave season kicks off in the surfing world, cbdMD and the World Surf League (WSL) announced that they’ve joined forces for the premiere big wave competition of the year.

Taking place on Maui’s North Shore, the cbdMD Jaws Big Wave Championships will push competitors to their limits as they ride waves up to 60 feet high at the Pe’ahi surf break.

The Pe’ahi surf break is affectionately known to enthusiasts as “Jaws,” a nod to the area’s dangerous, unpredictable conditions – similar to a shark attack. The nickname was coined by Maui surfers John Roberson, John Lemus, and John Potterick in 1975.

The cbdMD Jaws Big Wave Championships is a “paddle-only” event, meaning surfers may not use personal watercraft to tow them into the area.

During the big wave season, the 34 male and female surfers are on call for a competition holding period of November 1, 2019 through March 31, 2020. Experts will monitor weather charts and issue alerts when conditions favor a good competition. For the competition to begin, waves must reach a consistent minimum of 25 feet. Ideal conditions will see waves of 30-60 feet.

A Yellow Alert notifies surfers that a large swell is in progress at the location and that weather conditions are favorable. The Yellow Alert may be issued up to four days prior to an event.

A Green Alert will be issued when the event is scheduled, giving competitors 48 hours’ notice.

Team cbdMD athletes Makua Rothman and Nathan Florence are among those invited to the event. The partnership with cbdMD marks WSL’s first with a CBD company.

More information about the cbdMD Jaws Big Wave Championships can be found at WorldSurfLeague.com