Life Time and cbdMD Join Forces

Life Time and cbdMD Join Forces

In a new partnership between two nationally recognized health and wellness brands, cbdMD becomes the Exclusive CBD Partner of Life Time. The arrangement will focus on CBD awareness and education at over 140 Life Time locations in 2019, as well as Life Time events across the country beginning in 2020.

cbdMD is proud to announce a partnership with luxury fitness club giant, Life Time, Inc.

The agreement with cbdMD will provide health enthusiasts across the U.S. with greater access to information about THC-free CBD options, thanks to Life Time’s clubs, events, and media.

cbdMD Chief Marketing Officer Ken Cohn said that the partnership is based on mutual values.

“Life Time and cbdMD are dedicated to providing products, programs, and services that enrich people's lives through wellness. Through this partnership, we'll continue advancing the conversation about CBD and its many applications in peoples' lives.”

“Our Team cbdMD athletes already speak volumes on how cbdMD products support their goals, and we're now pleased to extend this to Life Time members and beyond."

Along with in-club signage, cbdMD will supply content for Life Time’s award-winning Experience Life magazine. cbdMD will also activate at onsite events allowing members to sample products and experience the properties of CBD first hand.

In 2020, cbdMD will also take on sponsorship duties for over two dozen athletic events hosted by Life Time. The Miami Marathon and Half Marathon will kick off next year’s events on February 9. cbdMD will also be the title sponsor of the South Beach Triathlon, CapTex Triathlon, Chicago Triathlon, Tempe Triathlon, and Escape to Miami Triathlon.

During these events, participants and spectators will have the opportunity to learn more about CBD and its health and wellness applications.

Life Time provides gym goers with an athletic resort experience complete with cardio, weight training, yoga, cycle, Olympic-style weight platforms, pools, spas, healthy cafes, hair salons, and much more.