What Is National CBD Day and Why Is It Important?
As the sun shines and temperatures soar, we enjoy all the festive holidays of summer. Memorial Day. Juneteenth. The Fourth of July. National CBD Day.
What’s that? You haven’t heard of National CBD Day? Have you been living under a rock?
Just kidding. August 8, 2021 will be only the fourth annual celebration of National CBD Day, so it’s not surprising if you haven’t heard of it. Four years ago, you probably hadn’t even heard of CBD, right?
So let’s dive into the story of National CBD Day: how it came to be, what it aims to accomplish, and how we all can celebrate it.
The First National CBD Day
As we detailed recently in our post on the history of CBD, cannabis products have long had a PR problem. After being thoroughly demonized and then (maybe worse?) advocated by hippies and dropouts, the once-common crop became a potent symbol in the culture war.
That made it a bit tough for CBD, a cannabis product that’s both benign and non-intoxicating, to get a lot of attention. So back in 2018, we at cbdMD wanted to raise CBD awareness among the general public. At the time, CBD was starting to make waves in states that allowed it. But cannabis products were still illegal on the federal level.
The 2018 Farm Bill that would change all that was in the works, though. In anticipation, we applied to the good folks at National Day Calendar to name August 8 the first National CBD Day, and they agreed.
Later that December, the Farm Bill became law, and all hemp products became federally legal. And then things blew up.
CBD Hits the Big Time
CBD sales boomed the following year, reaching billions of dollars total, and suddenly the once-obscure cannabinoid seemed to be everywhere. As a result, National CBD Day 2019 turned into a much bigger deal than the inaugural holiday.
Cannabis news sites covered it, and even mainstream publications like Newsweek and Forbes got in on the act. Many of our fellow CBD vendors made use of the attention to promote exclusive sales and discounts.
So it seems safe to say that CBD awareness is raised. But there’s more to it than that.
Last year proved to be somewhat more challenging for the industry. Although different market researchers have rather different estimates for total CBD sales – a hazard of a highly fragmented industry with a fair number of gray-market players – they all agree that sales grew last year but at a slower rate than the torrid 2019 pace.
The fact that people take CBD to stay calm made it popular in a year that brought a lot of new worries. But the explosion of new players in 2019 lowered prices and set up the industry for a winnowing. And that makes National CBD Day more important than ever.
There’s Still Work to Do
Many fly-by-night CBD companies dragged the industry’s reputation down by making outrageous (and illegal) claims and selling substandard products. As U.S. Hemp Authority President Marielle Weintraub put it, “Although there have been no adverse events reported from CBD, there is an abundance of products on the market that are not properly tested for possible contaminants ... Most likely there are still products being produced in garages, barns, basements, and there are products that don’t contain what is represented on the label.”
Most Americans have now heard of CBD, but that doesn’t mean all they’ve heard is true. There are still lots of myths floating around the Internet that need correction with CBD facts. People still want to know how to buy CBD that’s high-quality and honestly marketed. That’s why we’ve made CBD education one of the chief goals of our website.
People still have lots of questions about how to use CBD: when to take it, how much to use, and what are the best products for what purposes. That’s another part of CBD education that we strive to fulfill.
Following our blog is a great way to learn about all things CBD. Recent posts have answered such burning questions as “How Does CBD Make You Feel?” “How Long Does CBD Stay in Your System?” and the old standby, “What Is CBD Oil?” We’ve also got great tips for pets!
Waiting for the Feds
We also want to keep pressing the cause because we need more clarity about the things we don’t yet know. Though the 2018 Farm Bill made hemp-derived CBD legal, regulations on the making and marketing of CBD are still incredibly confusing. We need to keep pushing federal and state agencies to rationalize the laws for better safety and access.
Things have improved on the legal front since last year’s National CBD Day, especially at the state level. The 2020 elections legalized CBD and/or cannabis in general in a bunch more states. (For the full rundown on state laws, see our post “Is CBD Oil Legal?”) But federal health agencies have understandably been a bit distracted lately, so the clear regulatory frameworks they were signaling back in 2019 have been slow in coming.
In the end, though, government bodies like the Food and Drug Administration won’t respond to public pressure alone. They need scientific research to support the safety and benefits of CBD. That’s another reason we keep banging the drum – as exciting as much of the early research is, we need bigger, better studies to maximize CBD benefits for all.
How Can You Celebrate National CBD Day 2021?
If you just want to chill with your favorite CBD beverage, that’s totally fine. But if you’re on fire for CBD, there’s so much more you can do!
- Watch this space for our special promotions on our premium CBD products. Signing up for our email list at the foot of this page will alert you instantly to the latest deal.
- Try a new CBD product. We’re always coming up with new ones! Did you know that we have a CBD skin care line? Or that you can now get CBD massage oil?
- Try some of our CBD recipes and share with family and friends. For anyone who isn’t sure about whether they’ll like CBD, it’s an easy and delicious way to get started.
- Contact your local legislators to tell them about how you want to keep CBD legal, available, and safe.
- Spread the word! Leave reviews on our site, or tag us on Twitter, Instagram, and Facebook with your favorite CBD experiences.
Let’s make National CBD Day 2021 the biggest one yet!